Can you beat someone smarter than yourself?

It’s 2015. We still don’t have flying cars nor fully automated maids like Rose from The Jetsons, but we’re getting there. Some cars drive by themselves already (turns out we’re scared of flying) and house chores can be automated.

The thing is, we didn’t have these 10 years ago (or 5?). Today you can talk to your phone and get answers for almost anything (hi there, Siri and Google Now), and learn whatever you want for free on Wikipedia or Coursera. Knowledge is so vastly available and accessible that I can’t wait for someone to come up with those plugs you insert into the brain and learn stuff like Matrix the movie.

Wait. Isn’t this post be about SEO? Yeah, but every SEO should take that into context. Once you realize this there’s no turning back.

Add all that knowledge (from here on, let’s just call that “content”) to a machine that can understand what is it about, it’s relationships and what other sources “sense/feel” about it. That’s Google today.

Google AI evolution

“No matter how smart you are, you can only build something that matches your intelligence.” That’s true until you find a way to build something that can improve itself. And, guess what, Google is learning by itself.


Despite already having the most gifted Engineers in the world, in 2012 Google hired Ray Kurzweil to (guess!): “work on new projects involving machine learning and language processing”.

Who is this guy anyway? According to Wikipedia:

He was the recipient of the $500,000 Lemelson-MIT Prize for 2001, the world’s largest for innovation. In 2002 he was inducted into the National Inventors Hall of Fame, established by the U.S. Patent Office. He has received twenty honorary doctorates, and honors from three U.S. presidents. Kurzweil has been described as a “restless genius” by The Wall Street Journaland “the ultimate thinking machine” byForbes.

Still think that’s BS?

The SEO challenge

And still most SEOs think that it’s all about coding, H1’ing, nofollow’ing and producing tons of replicated or whatever content. SEO is about making Human Knowledge available, deep and relevant so when other people think you’re a good source, Search Engines will too.

What’s Panda all about? If Google requires your website to (by Rand Fishkin):

  • Consistently garner a higher click-through rate than their competitors.
  • Get users to engage more with your site than others in your space.
  • Answer more questions than other sites.
  • Earn more shares and clicks that result in loyal users.
  • Be the site that ultimately fulfills the searcher’s task.

It means Google is trying to distinguish good content from bad. And I bet if you were to do the same in a subject you didn’t understand much yourself, probably those would be the first go-to metrics. But I bet you’d do so much better in a subject you do understand.

Now imagine what you could do when you get to understand anything about anything.

Can’t miss this (very) long and (incredibly) interesting and deep post about A.I. (yeah, Kurzweil is mentioned).

What do you think?

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